How Whim works

A modern shopping platform for New York City, powered by an AI concierge.

Whim is a modern shopping platform for New York City, powered by an AI concierge. Tell it what you want, to buy or to gift, and it sources it from local stores across Manhattan and delivers it to your door the same day. Delivery is always free.

  1. 1

    Tell the Concierge what you want

    Open the Concierge and describe what you are looking for, to buy or to gift: the occasion, the mood, the budget, or the exact thing you have in mind. Or browse local stores yourself.

  2. 2

    Get curated options

    The Concierge sources real options from local stores across Manhattan, all available same-day. Pick the one you want.

  3. 3

    Add a card, if it is a gift

    Sending it to someone else? Whim drafts the card message for you, so it sounds like you on your best day.

  4. 4

    Same-day delivery

    A local courier collects your order from the store and brings it to the door the same day, anywhere in Manhattan. Always free.

What you can shop for

Flowers, candles, books, home goods, sweet treats, and more, all from local stores across Manhattan. Shop for yourself when you need something today, or send a gift with a card. Whim works for everyday needs and for occasions like birthdays, anniversaries, and housewarmings. See gift ideas by occasion.

Meet the Concierge

The Concierge is Whim's AI shopping assistant. Tell it what you are looking for, the occasion, the mood, or the budget, and it returns curated options sourced from local stores, all available same-day, plus a card draft when you are sending a gift.

Where we deliver

Whim covers all of Manhattan, from the Financial District up through Midtown and the Upper East and West Sides to Harlem, Washington Heights, and Inwood. See the full neighborhood list.

Getting started

Whim lives in the iOS app, where you shop, use the Concierge, and track delivery. The website is desktop-only for now. Join the waitlist at getwhim.app and we will text you when early access opens.

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